Mr. Kadakampally Surendran, Minister for Tourism, has flagged off the fourth edition of Kerala Blog Express (KBE) from Bolgatty Palace in Ernakulam which will see thirty influential online travel writers from across the world explore the state and pen pieces on it. The campaign is envisaged at presenting the multitude of attractions of the state to a wider international audience.
“The Blog Express is an innovation that we have pioneered and we will continue to raise the bar for tourism marketing in future,” said the Minister. “Blog Express initiative has definitely augmented the destination pull of Kerala and given an impetus to building and sustaining the tempo of tourism growth, a sector which is so crucial for Kerala’s economy,” he said and wished the bloggers a wonderful trip.
The pool of 30 bloggers from 29 countries sees a representation from all the continents and was selected through a voting system. They will traverse hills, beaches, backwaters and experience life in villages and cities, as part of the award-winning promotional campaign of Kerala Tourism.