Wednesday, 19 April 2017

Kerala Tourism Held Roadshows to Promote Kochi-Muziris Biennale

Kerala Tourism held a series of roadshows abroad in an attempt to promote the internationally acclaimed Kochi-Muziris Biennale (KMB) and thereby woo art-loving tourists to ‘God’s Own Country’.

KMB was the flagship product showcased in the first of a series of such roadshows held last week in the Czech Republic, Spain, Ukraine, and Russia.

Further, a three-minute film on KMB was also launched by Kerala Tourism which triggered an enthusiastic response in Barcelona, Prague, St. Petersburg and Kiev.

Usually, biennales are major international events and attract a lot of artists and other creative people from across the world thereby increasing tourist footfalls.

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