Thursday, 13 July 2017

Kerala Tourism Ad Film 'A Reading Room With a View' Bags Award

The Kerala Tourism advertisement film 'A Room with a View', on the cultural diversity of Kerala, was awarded the best film in 60 Sec+ category at the prestigious Kyoorius Awards. Directed by renowned cinematographer Sameer Thahir, the film was created as a promotional tool for Kochi Muziris Biennale, India’s biggest contemporary art expo, and was the only film nominated from South India.

The film was a part of the ‘Live Inspired’ campaign which was launched nationally and internationally.

“The government recognises Kochi Muziris Biennale as Kerala’s biggest crowd puller that lures art and culture enthusiasts from across the globe. We are determined to conserve our valuable cultural diversity and communal harmony that makes Kerala a unique cultural destination for travellers from both inside and outside India. This ad film is the perfect depiction of what Kerala wants to convey to the rest of the world regarding its social wellbeing,” said Mr. Kadakampally Surendran, Minister for Tourism, Kerala.

The awards were organised in association with D&AD London, one of the most sought after creative communities in the world.

The film is considered as the beginning of Kerala’s strategic move in positioning the state as an art and culture hub, hence linking it with a host of festivals across a spectrum of arts. It was conceived and scripted by Stark Communications, the creative and brand management agency of Kerala Tourism.

View the ad film

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