Kerala Tourism made its presence felt at the ninth edition of ITB-Asia (Internationale Tourismus-Börse Asia) held at Singapore and showcased its products and services. ITB Asia is an annually held three day B2B trade show and convention for the travel industry; it is designed to become the primary event for the Asia Pacific travel industry, much like its parent event – ITB Berlin.
This is the third time Kerala has participated at ITB Asia. The Kerala pavilion was setup with multiple themes including the Backwaters of Kerala, Ayurveda and Culture which depicted the heritage of the state. Mr. D. Balamurali IAS, Additional Director (General), Kerala Tourism participated in the event considered to be one among Asia’s leading travel trade shows. The event was held at Marina Bay Sands from 19th to 21st October 2016.